4.5
StoryBrand SB7
A seven-beat narrative template that casts the customer as hero and the brand as guide, applied to marketing copy.
Donald Miller (2017)
What it does
Customer as hero, brand as guide, across seven narrative beats. Organises a website and a message hierarchy very quickly.
When it breaks
Produces the same shape in every sector: clarity bought at the cost of differentiation. Note also that no independently verified outcome case exists — every circulating figure traces back to a certified StoryBrand guide's own marketing.
Case
The strongest documented fact about SB7 is its distribution, not its effect: Building a StoryBrand has passed a million copies sold. Treat all published SB7 performance numbers as vendor claims.
StoryBrand — Building a StoryBrand ↗Diagram — not yet drawn
Three unrelated brands' homepages reduced to the SB7 skeleton and shown to be identical — the convergence problem, drawn.
In the wild
Unvetted · not part of the tier assessment
What has been written about this tool in the last twelve months. Machine-retrieved and unchecked — everything above this line was checked.
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