5.1
Bullseye / 19 Traction Channels
A screening procedure that ranks nineteen acquisition channels, cheap-tests three, and concentrates effort on the one that works.
Weinberg & Mares, Traction (2014, reissued 2015)
What it does
Systematically screens nineteen acquisition channels, cheap-tests three, then commits to one. The value is the discipline of screening rather than defaulting, not the channel list.
When it breaks
The list froze in 2015, and the method needs test budget and traffic to run at all. Very early on you need one bet, not a survey.
Case
Weinberg's own answer for DuckDuckGo: SEO first, then content marketing, then social ads, then PR, then business development including the Apple deal. Viral marketing never worked despite repeated attempts, and his stated regret was not prioritising PR years sooner.
Mixergy · Gabriel Weinberg on Traction ↗In the wild
Unchecked · not part of the tier
What people have written about this tool in the last twelve months. A machine found these and nobody has read them. Everything above this line was checked by hand.
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